UPDATE 2-Apple might delay iOS change vexing mobile ad market – The Information
Sept 3- Apple Inc plans to delay updates to its nextem that cperating system that could change how ads are targeted on iPhones and iPads, technology news website The Information reported on Thursday, citing people familiar with the matter. The move could benefit Facebook Inc, which last week said the changes would render one of its mobile advertising tools “so…
By Stephen Nellis
Sept 3 (Reuters) – Apple Inc plans to delay updatesto its nextem that cperating system that could change how adsare targeted on iPhones and iPads, technology news website TheInformation reported on Thursday, citing people familiar withthe matter.
The move could benefit Facebook Inc, which last weeksaid the changes would render one of its mobile advertisingtools “so ineffective on iOS 14 that it may not make sense tooffer it on iOS 14.”
Apple did not immediately respond to a Reuters request forcomment. (https://bit.ly/31UJQz9)
Apple announced new privacy rules in June that were slatedto take effect with the launch of its iOS 14 operating systemthis fall. Among them is a new requirement that advertisers whoemploy an Apple-provided tracking identifier must now show apop-up notification saying the app “would like permission totrack you across apps and websites owned by other companies.”
Digital advertising firms expect most users will decline togrant that permission.
Advertisers are instead gearing up to use a new advertisingsystem that Apple has created and claims is more private becauseit does not provide detailed information about individual users.Advertisers have said that system is likely to generate lessrevenue.
(Reporting by Neha Malara in Bengaluru and Stephen Nellis inSan Francisco; Editing by Shounak Dasgupta and Lisa Shumaker)
ANA NEWS WIRE Disclaimer:
The African News Agency (ANA) is a news wire service and therefore subscribes to the highest standards of journalism as it relates to accuracy, fairness and impartiality.
ANA strives to provide accurate, well sourced and reliable information across Text, Images and Video. Where errors do appear, ANA will seek to correct these timeously and transparently.
The ANA platform also contains news and information from third party sources. ANA has sought to procure reliable content from trusted news sources but cannot be held responsible for the accuracy and opinions provided by such sources on the ANA platform or linked sites.
The content provided for on the ANA News Wire platform, both through the ANA news operation and via its third party sources, are for the sole use of authorised subscribers and partners. Unauthorised access to and usage of ANA content will be subject to legal steps. ANA reserves its rights in this regard.
ANA makes every effort to ensure that the website is up and running smoothly at all times, however ANA does not take responsibility for, and will not be held liable for times when the website is temporarily unavailable due to technical issues that are beyond our control.