Lions announce BetMGM as first official betting partner

“The Detroit Lions’ historic relationship with BetMGM has been years in the making and we’re proud to announce details of our official partnership,” team president Rod Wood said in a news release. The BetMGM Sports Lounge at MGM Grand Detroit opened in March. “When we first opened the BetMGM Sports Lounge at MGM Grand Detroit in March, we hoped to develop deep…

The Detroit Lions named BetMGM as the team’s first official sports betting

partner on Thursday.

The partnership is an extension of the Lions’ prior relationship with MGMResorts International.

“The Detroit Lions’ historic relationship with BetMGM has been years in themaking and we’re proud to announce details of our official partnership,” teampresident Rod Wood said in a news release. “We’re continuously seeking newways to entertain and involve our fans which is especially important duringsuch unusual times; this partnership with BetMGM will provide additional andexciting opportunities to engage our fans.”

As part of the agreement, BetMGM will sponsor a bingo game on the Lions’mobile app that will allow fans to predict certain outcomes throughout thefootball games.

The BetMGM Sports Lounge at MGM Grand Detroit opened in March. Michiganlegalized sports betting and online gambling in December.

“When we first opened the BetMGM Sports Lounge at MGM Grand Detroit in March,we hoped to develop deep relationships with the state’s top teams,” BetMGMchief marketing officer Matt Prevost said. “We are honored to be the firstsports betting partner of the Lions and to offer their fans access to avariety of best-in-class promotions and perks only available on BetMGM.”

BetMGM has recently signed similar deals with the Denver Broncos, NASCAR andthe PGA Tour.

–Field Level Media

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