Mars Wrigley eyes Tanzania, Rwanda in grand retail plan
Mars Wrigley plans to roll out a fresh entrepreneurial initiative in Tanzania in 2024 and Rwanda, in 2025. The programme has already registered great strides in Kenya where it has been running since 2013, benefiting 1,600 traders, including 700 women. Wrigley now says it will recruit another 1,000 entrepreneurs in Kenya before the end of the year, bringing the…
•Mars Wrigley plans to roll out a fresh entrepreneurial initiative in Tanzania in 2024 and Rwanda, in 2025.
•The programme has already registered great strides in Kenya where it has been running since 2013, benefiting 1,600 traders, including 700 women.
•Wrigley now says it will recruit another 1,000 entrepreneurs in Kenya before the end of the year, bringing the total to 2,600.
Mars Wrigley, the world’s leading manufacturer of chocolate and chewing gum, has revealed plans to expand its entrepreneurial programme into Tanzania and Rwanda in regional expansion drive. As part of the company’s innovative distribution model, the Maua programme targets low-income consumer market in the region.
Speaking at the company’s factory and head office in Machakos County, Kenya, during at a ceremony to mark the tenth anniversary of Maua, Mars Wrigley General Manager, Sub-Saharan Africa, Ismael Bello said the company will roll out the initiative in Tanzania in 2024 …
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