Mars Wrigley eyes Tanzania, Rwanda in grand retail plan

By The Exchange Last updated May 21, 2023

Mars Wrigley plans to roll out a fresh entrepreneurial initiative in Tanzania in 2024 and Rwanda, in 2025. The programme has already registered great strides in Kenya where it has been running since 2013, benefiting 1,600 traders, including 700 women. Wrigley now says it will recruit another 1,000 entrepreneurs in Kenya before the end of the year, bringing the…

•Mars Wrigley plans to roll out a fresh entrepreneurial initiative in Tanzania in 2024 and Rwanda, in 2025.

•The programme has already registered great strides in Kenya where it has been running since 2013, benefiting 1,600 traders, including 700 women.

•Wrigley now says it will recruit another 1,000 entrepreneurs in Kenya before the end of the year, bringing the total to 2,600.

Mars Wrigley, the world’s leading manufacturer of chocolate and chewing gum, has revealed plans to expand its entrepreneurial programme into Tanzania and Rwanda in regional expansion drive. As part of the company’s innovative distribution model, the Maua programme targets low-income consumer market in the region.

Speaking at the company’s factory and head office in Machakos County, Kenya, during at a ceremony to mark the tenth anniversary of Maua, Mars Wrigley General Manager, Sub-Saharan Africa, Ismael Bello said the company will roll out the initiative in Tanzania in 2024 …

The post Mars Wrigley eyes Tanzania, Rwanda in grand retail plan appeared first on The Exchange.

ANA NEWS WIRE Disclaimer:
The African News Agency (ANA) is a news wire service and therefore subscribes to the highest standards of journalism as it relates to accuracy, fairness and impartiality.
ANA strives to provide accurate, well sourced and reliable information across Text, Images and Video. Where errors do appear, ANA will seek to correct these timeously and transparently.
The ANA platform also contains news and information from third party sources. ANA has sought to procure reliable content from trusted news sources but cannot be held responsible for the accuracy and opinions provided by such sources on the ANA platform or linked sites.
The content provided for on the ANA News Wire platform, both through the ANA news operation and via its third party sources, are for the sole use of authorised subscribers and partners. Unauthorised access to and usage of ANA content will be subject to legal steps. ANA reserves its rights in this regard.
ANA makes every effort to ensure that the website is up and running smoothly at all times, however ANA does not take responsibility for, and will not be held liable for times when the website is temporarily unavailable due to technical issues that are beyond our control.