Carbon-neutral online shopping startup Curbon launches in South Africa

With a goal to curb carbon emissions, South African startup Curbon, will make carbon- neutral online shopping possible through the launch of the country’ s very first plugin created to help fight climate change. This pioneering solution, a retail-first in South Africa, sits in the checkout flow of Curbon’ s partners’ e-commerce stores and is also available for…

With a goal to curb carbon emissions, South African startup Curbon, will make carbon-neutral online shopping possible through the launch of the country’s very first plugin created to help fight climate change.

Curbon’s unique offering gives shoppers the opportunity to take direct, meaningful climate action with every online purchase.

Using data from the world’s leading climate science institutions, the startup’s flagship product estimates the emissions of customers’ carts at checkout and empowers shoppers to neutralise the carbon footprint of their purchases on e-commerce stores in real-time.

Dedicated to minimising the environmental impact of the entire e-commerce value chain, Curbon’s API uses the process of carbon offsetting to reduce, and ultimately neutralise, the carbon equivalent emissions of users’ online purchases.

This pioneering solution, a retail-first in South Africa, sits in the checkout flow of Curbon’s partners’ e-commerce stores and is also available for Shopify, WooCommerce, Magneto and other platforms. Bringing together thousands of data points, Curbon estimates each online order’s carbon footprint by calculating the emissions involved in the sales process – from retailer to end customer, and the entire production process of goods and services too.

Curbon co-founder and director Mark Jones says until now, consumers had very few options available to directly curb the impact their shopping has on the planet. “Curbon makes shopping more sustainable. As more people consider the impact of their choices on the environment and demand more transparent and sustainable business practices from the brands they support, Curbon helps make a tangible financial contribution to climate projects possible for the first time in South Africa.”

And as online shopping continues to grow at a rapid pace and millions of consumers click the checkout button across the globe, carbon offsetting has emerged as an effective mechanism to lower the environmental impact of current levels of consumerism by investing in climate projects which reduce emissions.

“While scientists and policymakers have the latest and most accurate information about climate change and the most effective measures to mitigate its worst effects, consumers often do not. Add to this the understandable anxiety about climate change as a massive complex global issue and many people feel overwhelmed to the point of being despondent. Given that so much of today’s consumption is facilitated online, the ability to offset one’s carbon impact is an enormous opportunity to take action to shift the status quo in which every act of carbon offsetting, no matter how small, makes a measurable difference,” adds Jones.

Aside from treading lightly on the planet, the addition of the Curbon’s carbon neutral checkout to e-commerce offers a clearer path to sustainability for retailers, while boosting brand value and creating customer loyalty. “The relative importance of sustainability during the purchase process is becoming more apparent. Consumers want to do the right thing, and support businesses who share their concern for the environment.

The South African online retail space has more than doubled in just two years, topping R30,2-billion in 2021. If only 20% of South Africans fund 2-3% of the value of their online carts towards carbon offsetting their purchases, R150 million would be raised to fight climate change,” adds Curbon co-founder and director Michael Pollock.

The most recent Intergovernmental Panel on Climate Change (IPCC) paints a troubling picture of climate change but asserts that we can still mitigate the most severe impacts – provided we act now. It further estimates at least 32 million people will be pushed into extreme poverty because of climate change.

Says Curbon co-founder and director Steffen Burrows, “Climate change will only exacerbate inequality and the already grim economic reality facing many developing nations, including South Africa. The science is unequivocal: Climate change endangers the well-being of people and the planet, but we still have an opportunity to realise a sustainable, liveable future for all.”

Source: Curbon

ANA NEWS WIRE Disclaimer:
The African News Agency (ANA) is a news wire service and therefore subscribes to the highest standards of journalism as it relates to accuracy, fairness and impartiality.
ANA strives to provide accurate, well sourced and reliable information across Text, Images and Video. Where errors do appear, ANA will seek to correct these timeously and transparently.
The ANA platform also contains news and information from third party sources. ANA has sought to procure reliable content from trusted news sources but cannot be held responsible for the accuracy and opinions provided by such sources on the ANA platform or linked sites.
The content provided for on the ANA News Wire platform, both through the ANA news operation and via its third party sources, are for the sole use of authorised subscribers and partners. Unauthorised access to and usage of ANA content will be subject to legal steps. ANA reserves its rights in this regard.
ANA makes every effort to ensure that the website is up and running smoothly at all times, however ANA does not take responsibility for, and will not be held liable for times when the website is temporarily unavailable due to technical issues that are beyond our control.