The Guangzhou K11 Art Mall has set the benchmark to enhance customers’ shopping experiences through virtual reality through the use of artificial intelligence (AI) solutions.
CAPE TOWN, May 24 (ANA) – The Guangzhou K11 Art Mall has set the benchmark to enhance customers’ shopping experiences through virtual reality through the use of artificial intelligence (AI) solutions.
KrASIA, a tech media company, reported in January that the Guangzhou K11 shopping mall partnered with Beijing-based tech company Aibee to create a multidimensional digital app to allow customers to virtually visit their favourite retail stores and other shops, such as art galleries.
Founder and CEO of Aibee, Lin Yuanquing, said the app proved pivotal with the onset of the Covid-19 pandemic as shopping malls closed to prevent the spread of the virus.
“The rapid development of the internet in China has forced off-line business owners to fine-tune their operations on the basis of data, and we’re building the infrastructure for their digitalisation,” said Lin.
“Most top physical retail companies consider digitisation as one of their key corporate strategies, and this is a big opportunity for us,” he said.
Lin added that Aibee digitises space by offering its services to retailers such as shopping malls, airports and tourist attractions.
According to broadcaster China Central Television (CCTV), Aibee used scanner robots to create an accurate 3D construction of the Guangzhou K11 mall with the advanced robots’ ability to scan the entire mall in one day.
Aibee also offers a digital parking system using digital maps to allow customers to reserve parking spots ahead of time. It also collects and analyses customer behaviour.
“We are providing a very comprehensive suite of solutions for the shopping mall… With this data, they would know how many people come into their shopping mall every day,” said Lin.
“And how many people actually go to the first floor and also go to the second floor, so they would have much liked the data to help them on the management side,” he said.
Lin added that while there has been a significant increase in e-commerce and that it has become “super powerful”, it only makes up one-fourth of the total retail market, while off-line shopping remains bigger.
– African News Agency (ANA); Editing by Yaron Blecher
